Level up your private practice brand with this step-by-step branding guide for mental health therapists. Built for counselors, psychologists, social workers, LMFTs, and LPCs, it turns brand strategy into clear actions: define your niche, craft plain-language messaging, design a cohesive visual identity, build a trustworthy therapy website with SEO, optimize your Psychology Today (or similar) directory profile, and set up simple tracking to see what works.
Ideal for a new launch, private practice rebrand, website refresh, or a therapy marketing tune-up.
What’s inside (9 chapters, easy to implement):
Choosing a practice name + positioning (therapist niche & target clients)
Brand foundations: mission, values, voice
Craft your message: taglines, therapist bios, service descriptions
Visual identity: logo ideas, color palette, accessibility basics
Build your digital home: website structure, therapist SEO, directories
Content & community: social posts, email, referral outreach scripts
Measure & grow: simple dashboard to track inquiries → consults → intakes
Ethics, values, boundaries for compliant marketing
Perfect for: solo and group practices, in-person or telehealth, clinicians updating a therapy website, refreshing a directory profile, or clarifying a counseling marketing plan that brings steady, right-fit referrals.
Benefits you’ll notice: clearer niche and services, consistent visuals across platforms, higher trust on your website, stronger directory profiles, and a repeatable content + referral system—without guesswork. Designed for readable, plain-language implementation so you can spend more time with clients, not marketing.
✦ FEATURES ✦
➔Printable - just print and start writing
➔Digital - Computer/Laptop/Tablet
- Tablet: reMarkable, iPad, etc.
- Apps: GoodNotes, Notability etc.
➔Size - US Letter 8.5x11 & A4 8.27x11.69
REMINDER: This digital download is for personal use. If you would like to redistribute (make multiple copies) and share online, distribute as handouts for clients, groups and workshops etc., you can purchase the Redistribution License by CLICKING HERE. Purchase only ONE time and it’s good for ALL past and future purchases at CC Digital Studios Website, Etsy and TPT.
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